Latest news
Regional Bites
Regional and local food brands have begun upstaging national brands for volumes in the metro markets, thanks to a massive 35per cent plus growth in modern retail formats.
Birth of India's fastest-growing tea brand
Daund, a taluka in Maharashtra's Pune district, has all the makings of an Indian ruralscape -- green fields, dhoti-clad villagers and grazing livestock. The only blot on the landscape: unlike most of rural India, villagers in this part of the country treat visitors from the city with suspicion. Why? The suave visitor could be an electricity board official out to expose power thefts.
Natives help India, Inc. crack rural code
In an innovative and cost-effective strategy to crack the hinterland, corporates such as Reliance (Anil-Ambani led group), Asian Paints, Tata Steel, Hindustan Petroleum and L&T, among others, have begun hiring local youth who understand their territory well and hit their consumer targets straight as their rural sales force.
Sapat open to tea brand buyouts
The Mumbai-based Rs 100 crore Sapat International is looking at fund-raising options for its growth plan, which includes the acquisition of a regional tea brand.
ChaiTime for Chai Lovers Worldwide
Indian Masala Chai has travelled a long way from being a simple spiced tea to a cool global refresher. Urban consumers in India are often averse to processing their masala at home. Despite Indian Chais growing popularity, good Indian Masala Chai is not conveniently available.
Varshvedh
The sapat family was present during the launch of Loksatta Vashvedh 2015.
Janfest-2016
The 43rd Janfest organised by the Indian Music Group will be held on the 25th and 26th of January this year. Sponsored by Sapat International, this festival has always upped the ante when it comes to artists who grace the occasion. This student run festival of St. Xavier's College promises a musical treat to all audiences who attend this year.
Tea Canvas Launch
Parivar Tea, a leading brand from Sapat Group, is among the leading brand in the Indian market. Parivar Tea is a unique blend of five premium Assam teas. This blend combines exceptional strength with a sweet Assam flavour. Parivar Tea is specially designed for the Indian way of making Chai. No wonder it's been one of the fastest growing tea brands in India with over 250 million cups of tea consumed every month. Parivar comes from the House of Sapat with 117 year old legacy of quality and taste.
'All is well' Movie promotion
Sapat International has created a co-branded television commercial with ‘All Is Well’ in an attempt to capitalise on this psLIVE-helmed partnership. Says Dr. Nikhil Joshi, Group Managing Director, Sapat International, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”
'Drishyam' Movie promotion
Sapat International has created a co-branded television commercial with Drishyam, in an attempt to capitalise on this psLive-helmed partnership. Dr Nikhil Joshi, Director, Sapat International stated, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLive, we knew instantly that the integration could not be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”